martes, 29 de diciembre de 2009

Cobrando por las noticias

La gratuidad de los contenidos es una ecuación que nunca cerró al negocio de los medios de comunicación, especialmente a los escritos.
El periodismo es un negocio costoso, especialmente cuando es de calidad; cuando partes de las salas de Redacción están abocadas al periodismo de investigación, un género lento, meticuloso y que muchas veces solo hace ganar reputación y premios, pero no dinero.
Algunos diarios estadounidenses, como el The Wall Street Journal, máxima autoridad mundial en el periodismo especializado, se ha dado el “lujo” de cobrar y seguir cobrando su contenido; es que todos saben que este periódico llena las zonas grises en el mundo de los negocios. En América Latina uno de los ejemplos de cobro de contenido virtual es el diario mexicano Reforma.
En ambos lados del continente, norte y sur, varios medios tratan de imitarlos o buscan fórmulas menos complicadas, ya que cobrar un contenido que siempre se ofreció gratuito puede producir rechazo de los lectores, y ese abandono puede incluso agravar una condición inestable, yendo en detrimento directo de la todavía escasa y esquiva publicidad on-line, donde la competencia es feroz y los precios diminutos.
The Miami Herald está probando una estrategia diferente y novedosa que ha despertado cierta burla entre los principales diarios de Estados Unidos. Muchos medios observadores tratan de hacerse los escépticos, pero de reojo miran si la fórmula generará algún resultado, para poderla imitar de inmediato.
Debajo de cada noticia on-line, el diario coloca una frase “Support ongoing news coverage on MiamiHerald.com” (Apoye la continua cobertura de noticias en MiamiHerald.com) donde los usuarios pueden cliquear y dejar una donación voluntaria de dinero a través de una tarjeta de crédito.
Una fórmula simple que el pasado domingo 20 de diciembre, en su columna habitual, el director editorial del periódico, Anders Gyllenhaal, trató de justificar. Dijo que los primeros días del experimento tuvieron éxito ya que varios lectores donaron cifras entre centavos y decenas de dólares en apoyo a un par de notas.
Tal vez la fórmula no sea la más tradicional y pueda despertar críticas por ser muy oportunista, pero es también una buena forma de medir los gustos del público y si está dispuesto a pagar por un periodismo de calidad y responsable ante su comunidad. En realidad al lector no se le pide una donación por una nota especial, sino un apoyo general que incentiva al diario a seguir adelante, ante una comunidad que está consciente de la necesidad de tener un periodismo investigativo, fiscalizador y que obliga a la función pública a rendir cuentas.
Los periódicos estadounidenses están conscientes que la independencia (y la apariencia de ella) es el valor más preciado que tiene la labor periodística frente a la democracia, y por ello, a través de la Asociación Nacional de Diarios (NAA, siglas en inglés) rechazaron los paquetes de ayuda económica gubernamental que los medios de comunicación europeos le aceptaron a sus propios gobiernos.
Una fórmula más difícil, pero más saludable y cómoda de acuerdo a estándares y valores periodísticos.

27 comentarios:

Javier Nicolas dijo...

Si bien es cierto que la independencia de la labor periodística es un gran valor frente a la democracia, no menos es cierto que tal labor debe ser realmente "independiente" de intereses económicos y políticos; para nadie es un secreto que muchos medios parcializan posiciones en favor de uno o varios agentes económicos y políticos con el propósito de obtener o realizar negocios jugosos. Realmente aquí radica el problema de ética con que se enfrentan muchos periodistas y comunicadores sociales hoy en día, ya que a veces por mantener sus empleos y "el bozal de arepa", como decimos en Venezuela, escriben hasta en contradicción de sus propias ideas, de manera que tal independencia no existe. El gran dilema es trabajar con ética periodística y recuperar la inversión en equipos y maquinarias cada vez más costosos.

Anónimo dijo...

VabFeencemate
Bwgf

Anónimo dijo...

Poimajotflili
[url=http://www.ekccc.org]canada online prescriptions adipex[/url]
Nadafuele
[url=http://noweatthis.net]long term ambien[/url]
Fizalefeera
[url=http://www.thegibsoncompany.com]hydrocodone and lorazepam[/url]
expemybrootte

Anónimo dijo...

I enjoyed reading your blog. Keep it that way.

Eva E. Murphy dijo...

I'm grateful for everything you've shared with us. I wish I had seen this post sooner since I believe it would have helped me improve my writing abilities and eliminated the need to hire someone to Do My Essay For Me Uk. Anyway, I appreciate you sharing it.

thisisemliyblunt dijo...

The great for everything your brand share with us. It was protein for fitness halt, myprotein discount code and use their website.

thisisemliyblunt dijo...

Subsequent to auditing the essential bookkeeping and accounting administrations, you're most likely contemplating whether bookkeepers near me it's something you can deal with yourself - or need to hand off to an expert.

thisisemliyblunt dijo...

the onus is on you to seek after them having said that they made it simple to get them by giving nitty gritty data on what to do and the reactions were extremely fast Best Discount code site
summer vacation
london travel guide
Emporio Armani
Beach Vacations
Fashion Discount code
Beauty Discount code, Query managed effectively and immediately great.

Sarah gough dijo...

great article and your writing font is also good for read i want to write article about my great jacket if you want to wear best leather jacket please visit fashion jackets for men

Earthwork service texas in houston dijo...

By doing this, we can guarantee that yourEarthwork service texas in houston project will be completed

Trade advisory services in Dubai dijo...

The most embarrassing scenario, despite the fact Trade advisory services in Dubaithat mistakes will undoubtedly occasionally occur, is having to pay dearly for them. Tacb was created.

Eglo Lighting abu dhabi dijo...

At Electra Dubai in the UAE, we are an authorised reseller of EGLO, the finest indoor and outdoor lighting solutions.

Medical dijo...

Thanks for reading this. I really like your article keep posting, If you are Interested in medical billing, visit GreenSense Billing, for outsourced medical billing services. revenue cycle management services

Medical dijo...

Thanks for posting this informational content I really like your article. If you are facing Medical Lien Problems visit Medical Lien Management for outsourcing medical billing, assist healthcare staffing , and revenue cycle management services

Alex joo dijo...

If you are looking for a professional reliable Bookkeeper and Bookkeeping Services, Contact Rosemary Bookkeeping today to ask how we can help.

Charbonnel dijo...

Quality journalism, especially investigative reporting, demands significant resources and investments, often without immediate financial returns. The dedication of newsrooms to uphold journalistic integrity and pursue in-depth investigations is crucial for a well-informed society. Similarly, exploring the diverse range of chocolat in Riyadh can be seen as an investment in the pleasure of indulging in exquisite flavors and savoring the craftsmanship that brings joy to our daily lives.

arixdigital dijo...

Journalism may be an expensive business, but with reliable Web Development services dubai media organizations can optimize their online platforms for cost-effective content distribution, user engagement, and monetization.

roadbridge dijo...

Charging for news content is a topic that has sparked ongoing debates, similar to the discussions surrounding abatement contractors in Edmonton. While some argue for the need to monetize news to ensure its sustainability, others raise concerns about access to information

Combined Pump dijo...

The concept of charging for news has become increasingly relevant in today's digital landscape, as traditional media outlets seek sustainable business models. Just as hydrocarbon pumps Aberdeen play a crucial role in the oil and gas industry, charging for news helps support quality journalism

menzone dijo...

Absolutely! Observations help us understand and appreciate the nuances of different experiences. Similarly, trying Facial Services For Men In Mississauga can be an enlightening and refreshing way to enhance one's grooming routine. Embrace the opportunity to pamper yourself and discover the benefits of professional skincare tailored to men's needs. 🧖‍♂️✨




Antony dijo...


I'm happy to see some great article on your site. I got information from your blog.
Abogado Federal de Defensa Criminal

Hasten Cleanse dijo...

Charging for news is a notable shift in the media landscape, emphasizing the value of quality journalism. Just as information evolves, ensure your industrial tanks undergo thorough tank cleaning houstonto maintain their integrity. A clean tank, like reliable news, forms the foundation for a secure and efficient operation.




coffeesupplier dijo...

Understanding the three reasons for prospect research before the economy improves is strategic planning at its best. Just as you plan for success, elevate your workday with convenience by best wholesale coffee dubai. A well-caffeinated workspace fuels productivity and adds a delightful twist to strategic decision-making.




Combined Pump dijo...

Contemplating 'Charging for News' marks a turning point in our digital age, where we value quality journalism and its worth. Just as we weigh the cost of information, transfer pumps in Dammammeasure the flow of vital fluids, underscoring the value of efficiency in industries. It's a moment where the essence of reliable and informed communication converges with the precision

hastencatering dijo...

As the landscape of news consumption evolves, the question of charging for news becomes a pertinent one, shaping the future of journalism. Dinner catering services in midland Texas let our dinner catering services complement your discussions, ensuring every gathering is as insightful and well-served as the latest headlines. Just as the debate on news charges unfolds, our catering services unfold a culinary experience that caters to diverse tastes in Midland

electradubai dijo...

The decision to start charging for news is a noteworthy shift, emphasizing the value of quality journalism. As the media landscape evolves, this move underscores the importance of sustaining credible reporting. In a similar vein, kdk exhaust fan uae exemplify an investment in quality, ensuring efficient and reliable ventilation solutions that stand the test of time. Both cases highlight the recognition that excellence often comes with a price tag, be it in news or home appliances.





Future Style dijo...

Future Style by Nida Faysal's Clutches Bags combine futuristic components with elegant design to create the perfect combination of modern sophistication. These bags, which have been painstakingly designed with attention to detail, give a look into the cutting edge of fashion and boost any appearance. With the innovative clutch bags by visionary Nida Faysal, embrace style and creativity.