domingo, 30 de noviembre de 2008

Gobierno interactivo

Barack Obama inauguró en la campaña política una nueva forma de hacer política: la utilización de las nuevas tecnologías de la información para diseminar su mensaje por un “cambio”, juntar dinero, hacer propaganda y unir voluntades a su estrategia. Nada dejó al azar, todos sus movimientos y mensajes fueron pasados en mensaje de texto a los celulares de sus acólitos, se mostró como nadie en YouTube, y todo su potencial lo desplegó en su página de internet.

En un artículo del The New York Times, se adelanta ahora, por lo que ha salido en su página sobre la transición gubernamental change.gov, que Obama trasladará su estrategia cibernética a la Casa Blanca a la que ya se le agregó el 2.0, significando que será su gobierno el más interactivo de toda la historia. Su idea es no desperdiciar la experiencia de campaña con todas las simpatías recogidas en su interacción con sitios en la red, blogs o diarios en línea y redes sociales.

Se prevé que tiene millones de personas registradas que pueden convertirse en una fuerza de choque tremenda cuando trate de usar esa influencia de pueblo contra los legisladores reacios a no votar a favor de sus leyes. Sin dudas, será una herramienta de lobby sin comparación.

Change.gov muestra ya bastante de lo que vendrá. Con solo visitar la página se pueden observar comunidades de opinión detrás de temas importantes para Obama, como la cuestión de la salud y otros que emergen de la actualidad cotidiana.

Diversidad y pluralidad son palabras que como lemas han acuñado muchos políticos durante las campañas, pero no las han podido poner en práctica durante sus gestiones de gobierno. Sin embargo, la interactividad del internet y la participación masiva que permite, pueden hacer que aquel mañoso adagio de que la democracia es del pueblo y para el pueblo, sea, a partir de ahora, una potencial realidad.

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