The Challenge of Hooking the Audience

I was asked - as if I knew - what it takes to write a novel. I feel too arrogant and uncomfortable to teach about a craft in which I am just getting started and learning. I preferred to be asked about how to write a news story that engages the reader in an age when competition for attention is a great challenge.

I don't have much experience writing novels, but this is what I learned in a couple of years of trying: Talent, not much. Courage, a lot. Creating (and believing in) a story is essential. Learning, always. Reading, tons. Writing, more tons, and perseverance. Editing, correcting, rewriting, and revising fearlessly and boldly.

Some time ago, after writing truths about journalists and freedoms in several non-fiction books, I wanted to tell fictional stories. Like any mortal, with no innate talent for the discipline and with my mindset always oriented to facts due to my profession as a journalist, I set out to search and learn about the new discipline. I got fed up consuming YouTube courses, podcasts, webinars, manuals on how to write novels, how to create the concept, the structure, the plot, the characters, the dialogues, the moral dilemmas, the ironies, and dozens of techniques about the fascinating world of fiction. It was all beneficial, but one book, more than others, challenged and continues to challenge me: "The Secrets of Story" by Matt Bird. I wish Bird had been more forgiving of my dreams of how to write novels or tell stories. But Bird jumped right in to fight against my ideas and prejudices. It felt crude, amoral, nonsensical. After rereading it and listening to it on Spotify, I gradually discovered its lessons.

In essence, "The Secrets of Story" teaches that a story only works if it presents a character (hero or anti-hero) that the audience can identify with or feel some emotional connection for, to the point of taking sides in their journey.

It sounds simple, but keeping your head in the audience is very hard when you're focused on the story. Beyond its definition, I was emboldened to discover that a novelist and journalist must tell a meaningful, valuable, and relevant story to engage the audience. García Márquez, journalist and novelist, magically knew how to do this with perfection.